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SPECIAL OFFERS
SITEWIDE SALE
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SITEWIDE SALE
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SPECIAL OFFERS
SITEWIDE SALE
SEASONAL TRENDS
SPECIAL OFFERS
SITEWIDE SALE
SEASONAL TRENDS
SPECIAL OFFERS
SITEWIDE SALE
SEASONAL TRENDS
SPECIAL OFFERS
SITEWIDE SALE
SEASONAL TRENDS
SPECIAL OFFERS
SITEWIDE SALE
SEASONAL TRENDS
SPECIAL OFFERS
SITEWIDE SALE
SEASONAL TRENDS
SPECIAL OFFERS
SITEWIDE SALE
SEASONAL TRENDS
SPECIAL OFFERS
SITEWIDE SALE
SEASONAL TRENDS
SPECIAL OFFERS
SITEWIDE SALE
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OUR BESTSELLERS...
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Annika™ | Elegant Midi Dress with Split
Regular price £17.99Sale price £17.99 Regular priceUnit price per£43.8959% -
SAVE 50%
Kreyal | Scarlet Lace Duo
Regular price £69.99Sale price £69.99 Regular priceUnit price per£140.0050% -
SAVE 50%
Ana Dress - Baia Blue Sequin
Regular price £34.95Sale price £34.95 Regular priceUnit price per£70.0050% -
SAVE 66%
Lora™ - Leather Jacket
Regular price £49.95Sale price £49.95 Regular priceUnit price per£150.0066% -
SAVE 66%
City Chic | Trenchcoat
Regular price £39.95Sale price £39.95 Regular priceUnit price per£120.0066% -
SAVE 49%
BRITT - Timeless Dress
Regular price £42.95Sale price £42.95 Regular priceUnit price per£84.9549% -
SAVE 50%
Ariana | Waist Shaping Dress
Regular price £34.95Sale price £34.95 Regular priceUnit price per£70.0050% -
SAVE 66%
Aphrodite Midi Dress
Regular price From £29.85Sale price From £29.85 Regular priceUnit price per£89.8566%
POPULAR CHOICE





Eva lace dress







ABOUT SERA LONDON
Since 2019, SERA LONDON has been one of London’s leading online fashion stores, known for high quality and the latest trends. Our customers are at the core of everything we do — your style, your confidence, your story.